Ah, the economy. Ah, the information age. Ah, the humanity.
Topics for so much speculation. So many regrets. So many opportunities lost, realized, capitalized, squandered. Bubbles burst, new ones forming.
Seismic shifts in the financial world and along the communications fault lines have led many of us to wonder where we go from here? Not just with our retirement funds or mortgage payments, our message platforms or information-gathering, but in overall terms of business, which still remains the focus of our lives.
If we’re in business, we need to build business. With the shifting technologies, attention-span deficits, and the thousands of viral fingers trying to touch us, however, just where do we spend our marketing dollars? Where do we focus time and energy?
Hmm. Social media? Sounds good. But where? Twitter. Or yet another emerging growth platform?
Banner Ads? Maybe. But what’s the click-through rate? Are they passé?
Blogs? Who’s going to write them? How do I draw traffic? What should I say?
In effect: What should I do? Should I outsource, should I not? Should I write more, should I write less? Video or no video? What is the best strategy to get your message out in a BIG way?
Well, I believe the way to go is through collaboration and execution. That is, get clear about the information landscape. There is indeed a new information age, and the world has changed in barely the blink of a cosmic eye.
Learn about where society has come from, where it’s been, where it’s going and how to get there. Outline ways in which you can identify for yourself the valuable things within you and your company that you can deliver, which can have an impact not only on your own future, but your family, your neighborhood and your larger community.
Once you know what is going on, learn step-by-step to get your message out to a targeted audience, and creating systems to outsource, build teams and grow.
Did you create a job for yourself? Are you really an entrepreneur? Or as Michael Gerber puts it, you have fallen into an “entrepreneurial seizure”? You can the way more clearly toward realizing your strengths, crafting your message and making sure it reaches the right audience.
